![]() ![]() We worked closely with Groove’s team to scale Facebook, Instagram, and Google campaigns to competitive heights. Paid marketing has also played a major role in acquiring new Groove customers. From there, we provided guidance on an intentional content strategy to boost SEO as well as ongoing optimization efforts on critical pages to increase the conversion rate. The work was not over once the site launched. Our primary focus was to create a seamless customer journey from homepage to checkout, with intuitive navigation to route customers where they need to go. This design strategy was far deeper than being aesthetically pleasing for the outdoor adventurer. We worked with Groove to design and build a site on Shopify that reflected and communicated the purpose of their brand. ![]() Let’s dive into how each played an important role in scaling Groove Life from brand new to over 8 figures in revenue in just 3 years. Ongoing strategy, coaching, and consulting.Anyone seasoned in direct-to-consumer ecommerce businesses knows success requires a multi-faceted approach.įor Groove, we provided strategic and technical assistance in the following areas: If you look at Groove’s path to success, you’ll find there has not been any singular home run. As a result, we were eager to come alongside Peter to help drive strategic growth for the company by unlocking several areas of opportunity. Groove’s mission and values were strongly aligned with our own and we saw massive potential for the brand. Metacake’s passion is for helping grow brands that matter, believing that customer-focused brands with authentic missions help build a better world. These include business growth strategy, email marketing, paid marketing, and website migrations, and optimizations. Our specialized team employs years of ecommerce experience to drive healthy business growth in key areas. Our specialty is using deep ecommerce business experience coupled with top-notch expertise in website design, paid traffic, and email marketing to drive real, healthy growth for ecommerce-first brands. ![]() Partnering with Metacake for an Ecommerce Growth StrategyĪs Groove was getting started, Peter connected with us here at Metacake. They are still going strong in 2020, having evolved from a small silicone ring shop to an inspirational, outdoor lifestyle brand. Since then, the brand has skyrocketed, going from just 6 employees in January 2018 to over 120 in 2019. From Kickstarter, Groove Life went on to rapidly build their business, moving their headquarters from Alaska to Nashville, Tennessee. By December, he had launched his very own silicone ring- the Groove Ring- on Kickstarter and knocked it out of the park. ![]() He set out to design a highly durable yet extremely comfortable version of a silicone ring for active people everywhere. Peter’s active lifestyle made a metal wedding ring dangerous, and rubber rings were uncomfortable. Groove now designs watch bands for brands like Apple, Samsung, FitBit, and Garmin! The watch bands are designed with medical grade silicone and have interior lining of breathable grooves that allow air in and moisture out.Peter Goodwin, Founder and CEO of Groove Life, first had the idea to advance the concept of silicone wedding rings while guiding adventure trips in the Alaskan bush. The company continues to grow, not only in ring designs, but also in other areas. This way, your ring can be just as unique as you are! The breathable silicone bands can be ordered in a variety of sizes (up to a size 10 in women’s, and a size 14 in men’s, depending on the ring), colors, and patterns. Not sure of your size? The company’s website includes video demonstration on what size you might need, and they also include a 30-second quiz, an app that will help if you have 2-minutes to spare, you can print a sizer guide to choose the correct size, or you can stop in at anytime and we can size you in the store! The company debuted in December of 2015 and has grown to lead the industry with their high quality products for the active lifestyle. Groove Rings is based on using the best materials to develop functional designs while upholding an unlimited warranty. Peter thought up the idea while building an adventure lodge and running his guiding business on the banks of Moraine Greek in the Katmai National Park. The Groove Life company was founded by Peter Goodwin while living with his family in Alaska. ![]()
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